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BMW Going Full Electric

black and silver bmw emblem

During the Shanghai Auto Exposition 2023, the CEO and regional manager of BMW in the China Region, Jochen Goller, stated that the future of the automobile is ‘electric’ and that its time to ask what this means for the future of BMW and the car industry.

During the exposition, BMW claims that the goal of the new electric vehicles is to be high performing, luxurious and eyes open towards the future of the automobile industry, which is, in their views, green and electric, with the goal of all cars being electric by 2030.

CEO Jochen Goller stated, ‘BMW is coming full power on electric’ during the Shanghai Auto Exposition; BMW is offering electric vehicles In 11 models across its three brands BMW, Mini and Roll Royce.

oriental pearl tower photo  Shanghai Auto Exposition 2023
Photo by zhang kaiyv on


At the 2023 Shanghai auto exposition, BMW is introducing. It’s the most influential electric car created in the BMW Series, including I Drive, and the most up-to-date virtual intelligence for the vehicle called EPA.

The Enhanced Intelligent Personal Assistant, more commonly known as EPA, Is artificial intelligence (AI), will be a new fundamental technology of the 21st century. 

BMW offers Greater opportunities in the modern working environment where work does not just take place in offices but also when on the move this is where BMW incorporates the workings of the office, stability of an in-home sound system and TV and other functions.

We now live in the Silicon Age, and the modern worker’s professional and personal activities need access to all the conveniences and work tools. 

AI offers unprecedented opportunities to increase efficiency and business processes and optimise data processing quality. 

BMW has been using artificial intelligence to improve the customer experience and the user experience across all its products, from the production of cars and the running of the BMW company and related brands. 

As for the fantastic benefits for the driver, AI-assisted driving, risk assessments, and driver monitoring, such as monitoring the driver’s eyes, indicate the dangers of falling asleep in the vehicle and other innovations working towards developing driverless cars.

aerial view of city landscape  Shanghai Auto Exposition 2023
Photo by Claudia Seidensticker on


The IX 1 has a more general audience than the BMW I7 M70, which will be sold primarily in the People’s Republic of China; it will be an electric car part of the BMW move away from the classic internal combustion engine.

This BMW is 2.8 m long, exclusively available in China, which is spacious and has the classic IX series designs regarding its external ascetics and beauty; according to the CEO and President of the China region, what makes this class of car special is BMW ‘tech magic’.

So, what is this tech magic incorporating the artificial intelligence from the BMW I7 M70 into the BMW IX 1? The answer is that UI design creates a more user-friendly experience. 

So what is UI design UI design stands for the user interface; this is where the IX 1 designers test its customers to create an experience for customers by observing their interaction with the internal interface architecture, which in layperson’s terms, is the gadgets and functions within and outside of the vehicle. 

It facilitates an experience with the IX 1 that is streamlined and easy to use. Overall, it is a fantastic experience for any people wishing to purchase this car in the China region or to export the vehicle for their use.

pexels-photo-707046.jpeg  Shanghai Auto Exposition 2023
Photo by Trace Constant on

Mini Acemen

The Mini is part of the BMW-controlled organisations; in the Shanghai 2023 exposition, the company has highlighted is aiming to launch a new vehicle that will be the people’s car of the 21st century, taking on the legacy of the Volkswagen station wagon of the 20th century. 

This new vehicle, the Mini Acemen, aims to be the ‘middle person’s car’, the People’s car from middle incomes and middle-class backgrounds regarding income brackets and affordability.

The mini Acemen would be available in the next 12 months to 2 years, depending on its development timeline; due to being merely a preview during the exposition, this vehicle would be the ‘mini-Cooper meets the mini-Countrymen the model families Future’. 

photo of hand holding a black smartphone
Photo by Magnus Mueller on

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