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The Red Pill Movement, a Counterculture to Sexual Revolution

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The Red Pill movement or Red Pill community comes from a counterculture to the sexual revolution, pickup artistry communities from the 1990s and 2000s, and a counterculture to the impact of modern technology, liberal economics and how society has been governed by a set of social norms given since the 1960s.

The Red Pillars have many different forms and objectives that they wish to achieve, like Jordan Peterson, author of The 12 More Rules for Life, and Louise Perry, favouring a return to traditional social norms and religious living but not necessarily the belief in God.

Red Pill is not a united community nor a united political movement; it is merely a collection of political philosophies mixed in with economic and social policies that differ from people’s, such as Rolo Tomassi, AKA George W. Miller, the author of the Rational Male Series.

The other actors monetising loneliness in men, such as Fresh and Fit of Podcast, Whatever podcast, and Andrew Tates of the World, use real social issues to generate revenue and prey upon the weaknesses of young men in their teens and 20s helped contribute to the rise of in cell culture.

The Red Pill Movement, a Counterculture to Sexual Revolution

Sexual Revolution and Technology

The sexual revolution happened throughout the 1950s to 1970s, which also overlapped with the Silicon Age starting in the 1970s. These two revolutions of technology and sexuality are strongly interconnected due to both being responsible for the rise of the red pulp counterculture.

Undeniably, the sexual revolution was ultimately a positive benefit for women. It freed them from the burdens of child-rearing due to the invention of the contraceptive pill in May 1950 and went mainstream in the 1960s, with the pill initially only intended for wives married to men.

Women finally have sexual freedom; they also can enter the workforce on masse and provide for themselves financially. This is a benefit because they’re not tied down to dependency on men.

The consequence was that using the analogy of Thomas Sowell, the economist, social thinker and author, states that in any social or political policy, ‘There are no solutions, only trade-offs’.

Trade-offs will be discussed throughout this writing, but overall, there were more positives for women than negatives; the consequences for men were that they were not prepared for consequences in this new societal environment.

In the past, the only thing a man needed to do to secure a wife was to hold down a job, which made them unprepared for women having their financial agency and prepared to develop tools of self-improvement.

It is the inability to adapt to the consequences of the sexual revolution that is leading to the rise of involuntary celibacy in men, with the creation of new technologies which are making docile men hooked on games and pornography.

Gaming is so damaging to the male drive to improve because it gives the mind the illusion that they are successful and provides the dopamine illusion that they are winning at life.

In contrast, they are just plain computer games. Furthermore, what the red pill movement gets right is that males have a higher sex drive than women and desire to spread the seed and have access to unlimited sexuality.

The issue with pornography is that if the male, particularly in Generation Z, born between 1997 and 2010 and even more risk averse than any other generation, then pornography is a very easy cop-out.

Modern technology does not just affect men; it also affects women, with social media platforms being a means for micro-cheating. This is where a woman seeks attention and validation by using social media to gain love and affection.

Men also do this through pornography and other sexual imagery or content, though women cheat emotionally and men cheat sexually.

The problem with using social media to boost self-esteem and damage the relationship is that if somebody gives free love and affection, not getting that from a committed partner decreases the value of that kind of attention.

What is also added to the issue for men and women is that dating apps and social media give the illusion of unlimited romantic and sexual opportunities, which is inaccurate.

Human beings understand the world visually; we understand the world by what we see and interpret, which is not necessarily based on true reality that isn’t unlimited Tinder matches online.

The Red Pill Movement, a Counterculture to Sexual Revolution: Jordan Peterson

Jordan Peterson’s and Louise Perry’s of the World

Jordon Peterson is a Canadian academic, author, and podcaster who shot to fame in his opposition to Bill C-16 and added the words gender identity or expression to three places.

First, It was added to the Canadian Human Rights Act, joining a list of identifiable groups protected from discrimination. These groups include age, race, sex, religion and disability.

Jordan Peterson also argued that children and teenagers should not make these decisions at such a young age and that becoming an adult is hard. He stated, ‘Do you really want to be able to choose your own sex at such a young age?’.

The ways that Jordan Peterson is related to the red pill counterculture is that Peterson’s dominant audience on YouTube is predominantly male, with the platform itself being male-orientated in viewership.

This was added to Jordan Peterson’s online content, which targeted male self-improvement and said that males must learn how to live to have a wife, children, and intimate human connections.

Jordan Peterson has also made controversial comments, such as it would be beneficial if every man had access to a woman regarding personal and sexual relationships to motivate men into action.

He has also recently made a critical move to join the American independent media organisation on the right wing.

The religious right of American politics is called The Daily Wire, which also marked a significant move by Peterson to more religious-orientated content and a move away from secular liberal lifestyles to a more religious-orientated lifestyle with an emphasis on the traditional nuclear family.

Louise Perry is the author of the 2022 book The Case Against the sexual revolution; like Jordan Peterson, she is against female promiscuity, where women have many sexual partners with multiple men throughout their lifetimes.

Mrs Perry, like Jordan Peterson, is in favour of the traditional nuclear family and marriage and for women and men to marry in their early 20s rather than the norm in their late 20s or early 30s in the English-speaking world.

Peterson and Perry represent more of the intellectual side of the red pill movement and counterculture with the hopeful return from their respective sexual norms that predate the sexual revolution and a return to intergenerational harmony.

Louise Perry, in addition to creating a link to the decline in global demographics regarding her other works, points out that to tackle this crisis, a return to traditional family and society moving away from the liberal norm should be a way to increase global birth rates in the Western world.

She also argues that liberalism is not compatible with motherhood; to be a liberal, she argues to be free of the constraints of children, family, and any other kinds of responsibility.

She has identified the disharmony between liberalism and motherhood and that people cannot have it all, be they men or women. Living as an atomised individual can be fun for people in their 20s, 30s, and maybe even their 40s.

Still, as we age, we have increasing health issues, and in our 60s, 70s, or older, it’s very unlikely that friends and people who are not blood relations will take care of them during their old age or when they become infirm.

Added to this is the belief that the welfare systems in the United States, United Kingdom, Canada, and Australia won’t exist in the future due to not having enough young people alive to pay the taxation that goes into funding these nations’ welfare systems.

The Red Pill Movement, a Counterculture to Sexual Revolution: Andre Tate

The Andrew Tates of the World

Andrew Tates made his financial wealth by creating Only Fans accounts using young and attractive women to generate financial revenue from female beauty and young men looking for the illusion of romantic relationships.

The Only Fans platform does not work as a standard pornographic website. It works as something much more profound that targets the human’s psychological need for emotional intimacy.

Intimacy does not come through sexuality, only through the belief that a person is being seen, heard, and felt.

This is the genius of Andrew Tate and people who use the Only Fan platform.

They’re not selling sexuality; they are, in fact, monetising the human need for connections because, in common culture, People believe having intercourse will lead to intimacy.

It is a myth people believe that intimacy is developed through sexual intercourse; the way intimacy is actually developed is through communication, and what Only Fans do is give lonely men the illusion of intimacy through communication with women on these platforms.

So, Andrew Tate, in terms of the red pill community and others like him on the Whatever podcast, Fresh and Fit podcast and Rolo Tomassi, have worked to monetise and marketise male disenchantment to become wealthy.

The Red Pill Movement, a Counterculture to Sexual Revolution

The Sexual Marketplace

These red pillars also respond to the changing dating environment, particularly the women entering the workforce in the 1960s and 70s and why pickup artistry started to rise in the 1990s and 2000.

The pickup artists were men who discovered how to attract women by using dark triad traits of Machiavelli’s narcissism and false confidence that particularly works on young women who do not know the difference between a competent man and one presenting an illusion.

It was this attitude of seeing women as purely sex objects and men as part of these communities that contributed to the growing dissatisfaction men and women currently have with dating in the Western world.

These groups also like to use evolutionary psychology or, more accurately, their bastardised version of the science to justify the way they treat women.

They state that because women are sexually hypergamous, women choose sexual partners based upon being competent, capable and valuable in their societies, either financially, their particular high-value skill set or being a solid part of their community.

In practical terms, this means a higher value man, in reality, is subjective to each woman; however, the men in the red pill movement see this as women being too picky, and they should lower their standards of meeting.

This is where people like Jordan Peterson say that men need to rise and become worthy of women, and in contrast to people like Andrew Tate and Rolo Tomassi argue that women need to come down to men’s levels.

Furthermore, they comment that women only want to bang the winners and that men in their 20s will not achieve a meaningful sexual relationship until they earn a six-figure salary in their 30s or 40s.

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Men Should not Blame Women for Being Sexless.

woman wearing black spaghetti strap top

There’s been a growing trend in the rise of men going their own way and using the Red Pills movements thinkers like Rolo Tomassi and his rational male podcast and series of books as well as other more recent famous influences such as Andrew Tate, whose ideology is used for a certain section of men as a reason to live a sexless life.

While it is unclear where the men going their own way (MGTOW) ideology originated, it is believed to have emerged in the early 2000s.

A blog called No Ma’am was one of the first sites dedicated to the doctrine, publishing an “MGTOW Manifesto” in 2001.

The ideology is focused upon the fact that women typically make them make mate choices through hypergamy; this is because human beings evolved from hunter-gatherers over 7 million years and between 200,000 and 300,000 years ago.

Homo sapiens, the first modern humans, evolved from their early hominid predecessors between 200,000 and 300,000 years ago. They developed a capacity for language about 50,000 years ago.

The first modern humans began moving outside Africa about 70,000–100,000 years ago.

This means for the layperson that human women had to be very careful with the men they slept with due to no birth control and that a woman was carrying a child for nine months.

If the mother is to survive a pregnancy in the wilderness, she needs a strong and capable man to protect her during the foldable months. A woman is genetically and socially evolved adaptability not to have sex with losers.

With the current trend of men going their way and dropping out of university or college and not having high explorations, they are locking themselves out of the dating market and becoming settlers and, through the use of red Pill thinking, are blaming women for their troubles.

Men Should not Blame Women for Being Sexless.
Photo by Samantha Sophia on Unsplash

Male Inadequacy

Since the Sexual Revolution in the 1960s to 1970s, women are becoming more capable and better educated with the entry into the workforce and the growing trend of equal opportunities available for women across multiple professions in the Western world, particularly in developed nations.What this means for men is that you cannot just work a job and expect a woman to sleep with you.

It requires a man to be more ambitious and active in their community by accumulating wealth and status.

What an individual or the opposite sex finds successful is subjective, not objective, which means an individual may value wealth more than the accumulation of starters or vice versa.

Each individual has their hopes, dreams and goals both personally and professionally.

Unfortunately, the failure of men to keep up with their wives and girlfriends is leading to the growing trend of sexless relationships and men and women fully sexless.

Using US nationally representative survey data, we estimated that 30.9% of men and 19.1% of women aged 18 to 24 years in 2016–2018 reported being sexually inactive in the past year, with these proportions being similar in both sexes among those aged 25 to 34 years (14.1% vs 12.6%) and 35 to 44 years (8.0% vs 8.5%).

Also, other Recent Pew research indicates that over 60% of young men are single, with Sexual intimacy at a 30-year low across genders.

Factors linked to the rise of sexlessness are the creation of the Internet and social media in the 1970s and 2000s, people’s looking at other people’s lives and comparing and contrasting each other’s lifestyles.

If you go to Tiktok or YouTube, you will see the wealthy and successful living the dream with their wives, girlfriends or multiple women, which can make other men feel inadequate and make women wonder why they have been hanging around the loser.

According to recent statistics, approximately 15% of married couples in America and 20% of British marriages are considered sexless.

Human beings don’t understand the difference between reality and looking at screens.

The content we consume reflects how we perceive the world, even though what we see in social media is merely a perception of reality the creator wants their viewers to see.

Men Should not Blame Women for Being Sexless.
Photo by Jonathan Daniels on Unsplash

The Rise of the Educated Woman

Of the more than 2 million bachelor’s degrees conferred by U.S. postsecondary institutions during the 2019–2020 academic year, 58% were awarded to women.

As for the Uk, there is a positive story to be told regarding women’s place in higher education.

The higher education participation level for young women has reached 56.6%, compared to only 44.1% for young men.

This is great for women being more educated than ever in human history. Unfortunately for women, it contributes to the rise of sexlessness because the available pool of men that meet their criteria as a husband, father of their children or life partner is significantly reduced.

As for men, the only course of action is to self-improve and become more than they currently are. Being a man in your 20s is hard; you are underpaid, underappreciated and invisible women.

But if you make good choices in your 20s, go through education or optional equivalents and pursue a successful career, start your own micro business or have other passions that contribute your value as a mate to a potential woman.

Women choose their sexual partners, and men choose whether to stay or leave the relationship or encounter. It’s not fair for men and women; that is just a fact of life that you must come to terms with.

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Marketing Philosophy

bald woman near whiteboard with charts

When selecting a marketing strategy and the necessary philosophy and intellectual pursuit behind choosing a selling strategy to launch a successful marketing campaign that will sell products and services, you will have to select what methods you are prepared for as a seller and a marketer to live with.

Whether the strategy affected or damaged your personal brand or the products you hope to sell to consumers. Examples of marketing philosophy in this chapter will cover anti-marketing, negative marketing and stealth marketing.

They will also include real-world examples, which readers can view for themselves in the real world. Marketing and sales are a part of everyday life; whether or not we appreciate the fact or try to ignore it, to accomplish anything, there must be a monetary cause or a philanthropic behind any endeavour to be successful.

To be successful in marketing and generating the necessary sale, any writer or individual wishing to sell products or services must understand the nature of human beings. You will find very few communists and socialists in sales due to the environment requiring a strong element of realism.

This is not to criticise academia or other intellectual pursuits of the mind but in marketing, and these endeavours will require understanding human nature.

What is Meant by Philosophy and Intelligentsia?

Behind any marketing strategy, there is a great deal of research going into understanding target audiences and the nature of the people buying, people reading, and people consuming various products, which has led researchers to make deductions by looking at human psychology and employing knowledge of human behaviour into selling products more effectively to the people.

An example of this can be seen in the marketer and author Seth Godin’s philosophy of the Purple Cow. This is where a product must be adaptable and offer the customer benefits.

This intellectual and practical philosophy goes into the product that Seth Godin likes to promote with his marketing strategies offering the customer meaning.

This can be demonstrated in the legacy of Steve Jobs, the co-founder of Apple, who revolutionised society, whose understanding of marketing and what users want from products brought society the first smartphone and tablets.

This adaptability and adding features can help create a great marketing strategy for writers. The smartphone is not a phone; it is the sole sum of human knowledge, a camera and many other appliances in a handheld device.

If you can have a product with this kind of utility and then apply this to a marketing strategy, you will have a successful product that sells.

What is Anti-Marketing

When Anti-marketing is a solid strategy that goes against traditional conventions of marketing and instead makes fun of traditional advertisements with a tone of self-awareness with sarcasm, please be aware that some readers or viewers viewing sarcastic content may not understand.

When writing copy for online magazines or scripts, sarcasm, humour, and other cultural nuances may not translate well to a general audience due to different dialects, cultures, and micro-cultures within societies.

Also, there is autism to be aware of as well, which is also causing people who use social media, which requires the use of text which in the context has no nuance, which can cause people to have autistic symptoms or be unable to see the funny side regards to marketing.

Ultimately, marketing attempts to connect with customers and let them in on the inside jokey. For example, yes, indeed, the advertisement is about selling. When using humour as an advertising and marketing strategy, try to be aware of cultural sensitivities.

This can also be internal sensitivities as writers and marketers depending on your chosen profession, which can either be more related to the writing side and not necessarily more business side of marketing is that any written content you must first sell the body of work to internal stakeholders, managers and team leaders so there will be an element of office politics which can either be negative or positive depending upon your organisational culture.

Either way, regarding what may happen as long as the work sells, there should hopefully be few complaints. With modern technologies such as online and Google Analytics, the marketing team can easily gather data on any written content and how well it engages with potential customers.

What is Negative Marketing

Negative marketing is typically something that taps into the part of the human brain that assesses threats, weaknesses or anything negative because it is part of human nature. According to evolutionary psychology, humans seek the negative over the positive.

Human beings do this historically to survive and overcome adversity also; this means human beings are drawn to negative information, not quality of information, as can be seen in modern news media being predominantly negative because negative news stories sell more newspapers and lead to more viewership than positive news stories people don’t want to hear about good news.

This can also be seen in the way politics is run in the USA and the United Kingdom, with the major political parties of Republicans, Democrats, Labour, and Conservatives speaking predominantly about the negative sides of the opposite party because it is more efficient and people take this information in a lot easier than positive information.

Also, as human beings, we typically, according to the modern Wisdom Podcaster this Chris Williams human beings look for information and facts that support our worldview and other beliefs regarding news content and online information.

It goes even deeper than that when you are online, companies use online data to create a browsing experience that suits the customer’s needs, so if you type negative content, you will receive that which you search.

For example, if you type in hardwoods or sexualised images will start to receive this information in going into your Google browser, which is even more apparent on YouTube because the platform will send you information and content that already feeds the user’s interests and biases.

Negative marketing feeds on the ugly side of human nature. It is what provides people like Andrew Tate, an online influencer, the means to become rich and famous because he presents a negative attitude to women, feeds the negative biases of sexless men in their teens and 20s, and this is a negative feedback loop that feeds Andrew Tate brand and makes him richer. This can be seen again in the Fresh and Fit Podcast, Fox News and CNBC.

What is Undercover Marketing

Undercover marketing is also sometimes known as Stealth Marketing, where marketers disguise themselves as peers of the target audience.

This can be demonstrated in the 2002 Sony campaign, where actors were hired around cities asking strangers to take photos with them.

A perfect example I have recently seen of stealth marketing is when Emma Darcy and Olivia Cook, who play Rheanyra Targaryen and Alicent Hightower in the spin-off TV show Game of Thrones, which hired from 2010 until 2018 and its successor show the House of the Dragon, launched in 2022.

During the marketing for the TV show, Emma Darcy and Miss Cook showed great sales ability in promoting the show by not talking about the TV show; please view this clip where you can see clearly what these two actresses were doing was a perfect example of Undercover Marketing which is also sometimes referred to as Anti Marketing(

The Fundamentals of Marketing Philosophy

As customers become more business savvy and aware of the influences of big tech on their purchasing choices, our outside stimuli are changing the marketing environment from an outbound marketing strategy that large companies in the 1950s towards inbound marketing strategies.

An outbound marketing strategy is typically billboards, TV ads and any marketing material you will find out in the streets through your letterbox or anything directly or indirectly being sold to yourself without you first looking for the product.

Inbound marketing strategies are where the marketers try to build meaning concerning the product they wish to sell, and they focus on not telling customers what to buy but why they should buy the product due to it fulfilling their needs.

An easy example to understand inbound marketing is to think of Podcasters selling products on their TV shows when they have built a sufficient audience and developed trust and emotional connections with their listeners or viewers.

They leveraged this trust to create a sales funnel with their audience due to establishing legitimacy.

These kinds of inbound strategies are more effective than outbound marketing tactics because, with these tactics being used for over 70 years, we have become numb to their effects often you truly listen to online advertisements, TV advertisements or billboards.

However, with this being the case, there are still fundamental concepts that will always be relevant to marketing strategies: The production Concept, Selling Concept, Marketing Concept, Social Marketing Concept (Societal Marketing Concept), Product, Price, Place, Promotion, People, Process (or Positioning), Physical Evidence (or Packaging).

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