The Red Pill movement or Red Pill community comes from a counterculture to the sexual revolution, pickup artistry communities from the 1990s and 2000s, and a counterculture to the impact of modern technology, liberal economics and how society has been governed by a set of social norms given since the 1960s.

The Red Pillars have many different forms and objectives that they wish to achieve, like Jordan Peterson, author of The 12 More Rules for Life, and Louise Perry, favouring a return to traditional social norms and religious living but not necessarily the belief in God.

Red Pill is not a united community nor a united political movement; it is merely a collection of political philosophies mixed in with economic and social policies that differ from people’s, such as Rolo Tomassi, AKA George W. Miller, the author of the Rational Male Series.

The other actors monetising loneliness in men, such as Fresh and Fit of Podcast, Whatever podcast, and Andrew Tates of the World, use real social issues to generate revenue and prey upon the weaknesses of young men in their teens and 20s helped contribute to the rise of in cell culture.

Sexual Revolution and Technology

The sexual revolution happened throughout the 1950s to 1970s, which also overlapped with the Silicon Age starting in the 1970s. These two revolutions of technology and sexuality are strongly interconnected due to both being responsible for the rise of the red pulp counterculture.

Undeniably, the sexual revolution was ultimately a positive benefit for women. It freed them from the burdens of child-rearing due to the invention of the contraceptive pill in May 1950 and went mainstream in the 1960s, with the pill initially only intended for wives married to men.

Women finally have sexual freedom; they also can enter the workforce on masse and provide for themselves financially. This is a benefit because they’re not tied down to dependency on men.

The consequence was that using the analogy of Thomas Sowell, the economist, social thinker and author, states that in any social or political policy, ‘There are no solutions, only trade-offs’.

Trade-offs will be discussed throughout this writing, but overall, there were more positives for women than negatives; the consequences for men were that they were not prepared for consequences in this new societal environment.

In the past, the only thing a man needed to do to secure a wife was to hold down a job, which made them unprepared for women having their financial agency and prepared to develop tools of self-improvement.

It is the inability to adapt to the consequences of the sexual revolution that is leading to the rise of involuntary celibacy in men, with the creation of new technologies which are making docile men hooked on games and pornography.

Gaming is so damaging to the male drive to improve because it gives the mind the illusion that they are successful and provides the dopamine illusion that they are winning at life.

In contrast, they are just plain computer games. Furthermore, what the red pill movement gets right is that males have a higher sex drive than women and desire to spread the seed and have access to unlimited sexuality.

The issue with pornography is that if the male, particularly in Generation Z, born between 1997 and 2010 and even more risk averse than any other generation, then pornography is a very easy cop-out.

Modern technology does not just affect men; it also affects women, with social media platforms being a means for micro-cheating. This is where a woman seeks attention and validation by using social media to gain love and affection.

Men also do this through pornography and other sexual imagery or content, though women cheat emotionally and men cheat sexually.

The problem with using social media to boost self-esteem and damage the relationship is that if somebody gives free love and affection, not getting that from a committed partner decreases the value of that kind of attention.

What is also added to the issue for men and women is that dating apps and social media give the illusion of unlimited romantic and sexual opportunities, which is inaccurate.

Human beings understand the world visually; we understand the world by what we see and interpret, which is not necessarily based on true reality that isn’t unlimited Tinder matches online.

Jordan Peterson’s and Louise Perry’s of the World

Jordon Peterson is a Canadian academic, author, and podcaster who shot to fame in his opposition to Bill C-16 and added the words gender identity or expression to three places.

First, It was added to the Canadian Human Rights Act, joining a list of identifiable groups protected from discrimination. These groups include age, race, sex, religion and disability.

Jordan Peterson also argued that children and teenagers should not make these decisions at such a young age and that becoming an adult is hard. He stated, ‘Do you really want to be able to choose your own sex at such a young age?’.

The ways that Jordan Peterson is related to the red pill counterculture is that Peterson’s dominant audience on YouTube is predominantly male, with the platform itself being male-orientated in viewership.

This was added to Jordan Peterson’s online content, which targeted male self-improvement and said that males must learn how to live to have a wife, children, and intimate human connections.

Jordan Peterson has also made controversial comments, such as it would be beneficial if every man had access to a woman regarding personal and sexual relationships to motivate men into action.

He has also recently made a critical move to join the American independent media organisation on the right wing.

The religious right of American politics is called The Daily Wire, which also marked a significant move by Peterson to more religious-orientated content and a move away from secular liberal lifestyles to a more religious-orientated lifestyle with an emphasis on the traditional nuclear family.

Louise Perry is the author of the 2022 book The Case Against the sexual revolution; like Jordan Peterson, she is against female promiscuity, where women have many sexual partners with multiple men throughout their lifetimes.

Mrs Perry, like Jordan Peterson, is in favour of the traditional nuclear family and marriage and for women and men to marry in their early 20s rather than the norm in their late 20s or early 30s in the English-speaking world.

Peterson and Perry represent more of the intellectual side of the red pill movement and counterculture with the hopeful return from their respective sexual norms that predate the sexual revolution and a return to intergenerational harmony.

Louise Perry, in addition to creating a link to the decline in global demographics regarding her other works, points out that to tackle this crisis, a return to traditional family and society moving away from the liberal norm should be a way to increase global birth rates in the Western world.

She also argues that liberalism is not compatible with motherhood; to be a liberal, she argues to be free of the constraints of children, family, and any other kinds of responsibility.

She has identified the disharmony between liberalism and motherhood and that people cannot have it all, be they men or women. Living as an atomised individual can be fun for people in their 20s, 30s, and maybe even their 40s.

Still, as we age, we have increasing health issues, and in our 60s, 70s, or older, it’s very unlikely that friends and people who are not blood relations will take care of them during their old age or when they become infirm.

Added to this is the belief that the welfare systems in the United States, United Kingdom, Canada, and Australia won’t exist in the future due to not having enough young people alive to pay the taxation that goes into funding these nations’ welfare systems.

The Andrew Tates of the World

Andrew Tates made his financial wealth by creating Only Fans accounts using young and attractive women to generate financial revenue from female beauty and young men looking for the illusion of romantic relationships.

The Only Fans platform does not work as a standard pornographic website. It works as something much more profound that targets the human’s psychological need for emotional intimacy.

Intimacy does not come through sexuality, only through the belief that a person is being seen, heard, and felt.

This is the genius of Andrew Tate and people who use the Only Fan platform.

They’re not selling sexuality; they are, in fact, monetising the human need for connections because, in common culture, People believe having intercourse will lead to intimacy.

It is a myth people believe that intimacy is developed through sexual intercourse; the way intimacy is actually developed is through communication, and what Only Fans do is give lonely men the illusion of intimacy through communication with women on these platforms.

So, Andrew Tate, in terms of the red pill community and others like him on the Whatever podcast, Fresh and Fit podcast and Rolo Tomassi, have worked to monetise and marketise male disenchantment to become wealthy.

The Sexual Marketplace

These red pillars also respond to the changing dating environment, particularly the women entering the workforce in the 1960s and 70s and why pickup artistry started to rise in the 1990s and 2000.

The pickup artists were men who discovered how to attract women by using dark triad traits of Machiavelli’s narcissism and false confidence that particularly works on young women who do not know the difference between a competent man and one presenting an illusion.

It was this attitude of seeing women as purely sex objects and men as part of these communities that contributed to the growing dissatisfaction men and women currently have with dating in the Western world.

These groups also like to use evolutionary psychology or, more accurately, their bastardised version of the science to justify the way they treat women.

They state that because women are sexually hypergamous, women choose sexual partners based upon being competent, capable and valuable in their societies, either financially, their particular high-value skill set or being a solid part of their community.

In practical terms, this means a higher value man, in reality, is subjective to each woman; however, the men in the red pill movement see this as women being too picky, and they should lower their standards of meeting.

This is where people like Jordan Peterson say that men need to rise and become worthy of women, and in contrast to people like Andrew Tate and Rolo Tomassi argue that women need to come down to men’s levels.

Furthermore, they comment that women only want to bang the winners and that men in their 20s will not achieve a meaningful sexual relationship until they earn a six-figure salary in their 30s or 40s.