In this category, you will find marketing information, how to promote your products, and any other information related to Digital Marketing like products or services.
Today, I will write about something very different from what I usually focus my content on: history, geopolitics and other related material. Today, I will discuss the book Foundation, first published in 1951 by Isaac Asimov.
This book is very relevant, and people who enjoy politics, geopolitics, and culture will find it inspirational for its pertinent cultural and political impacts, which affect our modern-day societies around the globe equally in developed nations.
These topics are the decline and fall of empires, the decay of culture, technological advancement and the belief that the best days of civilisation are behind them.
This attitude is very much in ascendancy within the United States of America and other Western nations, particularly amongst the Anglo-Saxon-speaking peoples.
Foundation by Isaac Asimov
Foundation Book Series
Foundation is a novel by Isaac Asimov, first published in 1951. It was the first volume of his famed Foundation trilogy (1951–53), describing the collapse and rebirth of a vast interstellar empire in the future universe.
This original book trilogy takes heavy inspiration from the 18th-century historian, essayist and member of the British Parliament, Edward Gibbon, author of The Decline and Fall of the Roman Empire in 1776.
In turn, Isaac Asimov’s Foundation trilogy inspired the creation of the Dune trilogy by Frank Herbert and Star Wars created by George Lucas and set the framework of what we now consider contemporary science fiction.
What is so fascinating about this trilogy is how it depicts the decay of the Galactic Empire in contrast to the new rising Galactic Empire in the form of the Foundation and the planet Terminus; this has many modern-day and ancient themes, such as why societies choose to fail.
Isaac Asimov’s Foundation series also showed that nations and empires declined because the citizenry stopped believing in the Empire. Due to long-term and systemic decisions happening over centuries, nations fail.
We can see contemporary examples of this happening with China, Germany and the British all feeling the effects of not producing replacement generation and the collapse of national confidence.
Roman Empire Map
The Decline and Fall of the Roman Empire
All civilisations, nation-states, and their institutions eventually collapse or are permanently destroyed and reformed again in different iterations by their successor states or dynasties, especially in places such as China, with its long and bloody history of over 4,000 years.
For the Roman Empire its fall began long before Germanic tribes crippled the Western Roman Empire in the fifth century with the final collapse in 476 A.D.
The event that destroyed the Roman Empire happened after its victory against Carthage in the Third Punic War, also called the Third Carthaginian War (149–146 BCE), the third of three wars between the Roman Republic and the Carthaginians.
Empire that resulted in Carthage’s final destruction, its population enslavement, and Roman hegemony over the western Mediterranean.
However, what destroyed the Roman Empire was internal political decay and the inability of its leadership to resolve its problems peacefully and democratically, which started with the murder of Tiberius Gracchus in 133 BCE.
The reason he was killed was due to intending to reform the economic system within the Roman Empire with more and more concentrated within the Roman senatorial classes and also due to Fears of Tiberius’ popularity and his willingness to break political norms led to his death, along with many supporters, in a riot instigated by his enemies.
For people reading this within the United States and many other nations around the globe, you can see clear links between the inability of people to communicate and resolve the issues peacefully and, in the long term, civil wars, murders and the nation’s collapse.
If you are interested in these topics and big ideas, the Foundation series by Isaac Asimov is the book for you; it will leave you pondering many thoughts related to our modern-day society and why Nations fail.
If you are reading this article, you must be interested in how to start your own business; my experience in this endeavour mainly comes from my experience working with start-up digital marketing and copywriting companies.
For this article, I will not mention any names or the brands of the businesses I have worked in due to legal reasons, confidential agreements, and to avoid any issues regarding potential clients, I may work with due to valuing discretion and silence.
Suppose you wish to start up your own business.
In that case, it is first necessary to understand your morality and whether you have any moral scruples due to certain business practices that can be viewed as unethical and exploitative.
However, this information does depend on which nation and its laws you exist in.
In this article, I will tell you how you can recruit people using internships and the possibility of future employment or that people can build up their CV and experience by working for your start-up company.
The second method uses Google Workspace and other free online platforms and services such as Upwork and LinkedIn to build your organisation’s sales and recruitment funnel.
As a start-up, you can expect to work 10 to 16-hour days, if not more, due to opportunities in international markets in different time zones.
Copywriting
What is a Copywriter
A start-up copywriting business may be ideal for people with limited technical skills who don’t have the time to learn financial services or other highly sought-after professions that can take decades of experience and training to succeed.
The basic understanding of a copywriter is that their function is to generate sales and sales funnels through the written words they produce.
Copywriting is sales by print, and success is due to generated sales.
Having sophisticated vocabulary can even be counter-productive regarding copywriting because the average reading age in the United States is 12 to 14 years old, and in the United Kingdom is nine years old.
What this means is not that the person’s mental age is 12 to 14 years old, only that their comprehension of words is at that age range and having a good understanding of writing at that level can be more effective than a graduate with experience with essay writing.
The goal of copywriting is not to produce an essay merely to create brochures, white papers, blogs, articles and any other kind of digital or print content that requires the production of words.
For copywriters or aspiring copywriters to develop a business, what you need is the ability to write and the ability for that writing to lead to sales creation.
For that, you need essential equipment such as a laptop, Internet and a writing program such as Word documents; alternatively, if you don’t have a budget, use free Google Docs.
Copywriting Work Space
Interns and Contributors
It is this section that I feel the most dubious about the topic of interns and contributors due to, from my point of view, it being unethical to give people work no financial compensation, which, in reality, they should be paid for their labours.
However, from my experience, it has been common practice for organisations to choose interns and contributors to produce more content that clients pay for at the expense of others.
The organisations that worked regularly employed interns and people in places like India, Pakistan and other places where they have familiarity with the English language.
The employee then had them employed at much cheaper prices.
I remember working with people who regularly produced over ten weekly articles comprising over 10,000 words, and the client could easily pay £50 to £100 per 1000 words.
If you are taking up blogging for freelance work, I recommend charging no less than £100 once you have established your credibility.
Using interns and contributors is not paid, which is exploitative and drives down the prices of copywriters and writers.
However, with this stated, it may be advantageous for start-up organisations to use interns and contributors to fill in the gaps within their organisation to have writers who can fulfil copywriting orders and generate revenue for the business.
The way I approach my writing is first to understand the brief I have been given and the time the project needs to be completed and make sure I meet the needs of the client, organisation and the aims of my writing as well as the research.
Understanding any topic in depth requires typically reading 25 books; alternatively, online newsletters, educational videos and other sources from a professional expert can be used to supercharge a writer’s knowledge.
I have worked as a writer and doing research since late 2020 and have four years of experience at the University.
I’ve been writing since 2014 in academic style and since late 2020 as a copywriter; this is writing that sells, which in basic terms means the written word is tailored to a target audience to meet their needs and sell products or services.
A copywriter’s other skill is ensuring that our writing can be understood and be apparent by targeting the body of the copy to meet a target audience’s needs. For example, the average reading age in the United Kingdom is nine.
But if I’m writing for a mainstream magazine or newspaper like the Guardian, the reading age is 14 years old, partly because people that read newspapers are readers.
The critical skill of a writer is to be concise but to make sure that our writing can be understood and is easily readable.
Another skill set I have developed is essay writing, using the Harvard and APA styles, and I also experienced using the Associated Press style.
I’ve also developed digital and interview skills that modern writers require using social media, SEO and video and recording software.
The experiences I have gathered relevant to my writing is my time at Successful Mindset LTD; this was a three-month contract I wrote on mental health, disability and incorporating the needs of the vulnerable workplace.
What I learnt most and experienced was information on the most vulnerable people in our societies and how they still face discrimination and misunderstanding.
This kind of topic is very personal to me because I am dyslexic and use a speak-to-write software that I still get people thinking that I am simple and not writing my head. That’s why this kind of topic inflames my passions.
Another critical experience is my time at Nat Cent doing social research, where I developed my interview skills and communication abilities to understand the needs of drivers.
This is relevant to writing because, as a writer, it can be essential to gather interviews and information by directly speaking to other stakeholders or members of the general public, depending on the nature of the writing role.
My relevant Experiences outside of work are that I have written two books that expanded my research skills.
Marketing aims to sell goods and services to companies’ target audiences, which could be the primary customer base.
They do this traditionally through TV ads, radio, posters, billboards and celebrity sponsorships; a good example is national sports teams.
This method became less successful because customers tuned out the daily marketing they were bombarded with.
Think what you see, or more accurately, what you don’t see them going through any high street.
We are surrounded by products trying to be marketed to individuals, but the market become so saturated with advertisements that we no longer notice their existence.
But this provided a market opportunity for a new kind of celebrity to influence customers buying choices by creating trust between influencers like the Kardashians and Joe Rogan, who created the Joe Rogan Experience Podcast.
These people became financially successful from advertisements because they built an audience.
The trust they established with their viewers provided a great opportunity to sell products.
People tend to make purchasing choices due to being influenced by people they trust, which is what influences do it create trust.
People trust them because watching their content creates customer rapport and leads to purchases.
The reason why the golden age of influences is ending is for two primary reasons.
The first one is that the market is saturated with people aspiring to become online influences through social media and YouTube.
It only takes 1000 followers to make somebody famous within their community.
The second reason the influencer is dying is that influences no longer connect to the audience they originally built.
Successful influences like Logan Paul and Jake Paul, as well as many others, have become millionaires and massively financially successful and can no longer relate to their target audience.
An individual with a crappy camera creating content from the comfort of their own home makes recommendations about a particular product that is more reliable across the individual, giving the impression of being more down-to-earth and in touch with their audience than a millionaire in their luxury home.
There’s nothing wrong with being rich and advancing up the social ladder; however, those individuals quickly become disconnected from the average user and start to make sales content through marketing agencies and sponsorships that no longer is what the audience wants or is something that is a lousy product that damages the ability for the influences to influenced purchasing decisions because of influences damaging consumer confidence.
The Chinese Communist Party and the Chinese state have had a tough time establishing their soft power around the globe, unlike their harder power initiatives, which is China’s Belt and Road Initiative.
The Belt and Road Initiative attempts to replicate the trade routes built by the British Empire from the 16th to the mid-20th century.It has the historical legacy of the ancient Chinese Silk Road established during the Han Empire.
The definition of soft power in politics, soft power is the ability to co-opt rather than coerce.
It involves shaping the preferences of others through appeal and attraction.
A defining feature of soft power is that it is non-coercive; the currency of soft power includes culture, political values, and foreign policies.
The Chinese are failing and establishing their soft power due to continuous candles and the growing rift between the West and the Chinese state.
This is due to the Chinese support of the Russian invasion of Ukrainian in 2014 with the seizure of Crimea.
Also, the fact that the Chinese continue to support the Russians in their deliberate grab for territory during the February 2022 invasion of Ukraine has led to an all-out war between both nations.
With the Chinese supporting the Russians and the North Atlantic Treaty Organisation supporting Ukrainians, it damages relations and increases mistrust between both countries.
Ukraine war is leading nations like the United States to bring their industrial plant back to their home nations and become less reliant on Chinese manufacturing goods, which were the key to the rise of China throughout the 2000s.
The Chinese committed three great crimes that severely impacted their ability to project soft power around the globe due to their bad-faith actions and going against agreements they have made with other Western powers.
When the British Empire finally ended on July 1 1997, the handover of Hong Kong’s 1997 to China from British rule used to be a day of celebration in the city.
Now, it has morphed into a morbid reminder of Hong Kong’s tragic decline under the ever-worsening repression brought on by Beijing.
Since 2017 with the yellow umbrella movement and protest continuing into 2020, the mainland Chinese engaging in a hard crackdown has led to mistrust among Western nations due to China reneging on its agreement’s secure democracy in Hong Kong.
This was part of the China one-state and two-system solution when securing the freedoms and liberties the people of Hong Kong enjoyed during British rule, which China stated they would maintain.
Naturally, it was incredibly stupid, maybe even treacherous, for British policymakers to expect a global superpower and raising power in the Far East to keep to its original agreement.
The British Empire and Britain’s ability to project its power around the globe has declined since the early 20th century and continues to this day with a decaying carcass of the British Commonwealth.
Still, despite all these political facts and reality on the ground, the Chinese reneged on their agreements by not securing the democratic freedoms of Hong Kong, and this led to the damaging the Chinese soft power and their perception abroad.
The final major factor that severely damaged Chinese soft power barring their actions in supporting Russia and cracking down on the democratic movement in Hong Kong, is the fact that the Chinese are using concentration camps reminiscent of Hitler’s Nazi Germany during World War II (1939 to 1945).
Or the British concentration camps used during the Boer War (1899 to 1902) both concentration camps were horrific and inhumane, and the Chinese were performing similar actions.
About 12 million Uyghurs, mostly Muslim, live in Xinjiang, officially known as the Xinjiang Uyghur Autonomous Region, which is experiencing concentration camps or re-education camps called by the Chinese Communist Party.
What the Chinese are engaging in is a form of cultural genocide in the attempt to remove religious minorities and other ethnic groups that are not culturally Han Chinese and disease actions that make Western policymakers incredibly uncomfortable in maintaining any cordial relationship with China.
Recently in a marketing controversy, the beer brand Bud Light has used the trans-influencer Dylan Mullaney, who identifies as a male-to-female trans-woman.
This article will discuss the problem Bud Light faces with its marketing strategy.
To avoid controversy, I will not focus on the transgender or the definition of a woman argument in this article.
If you are unsure what a male or a female is and different classifications, you may have a serious problem (Don’t we all).
What will be discussed is Bud Light’s failure to understand its marketing brand and that it is suffering from the classic problem of the brand not identifying with the current corporate aims for that brand.
Historically, the average Bud light drinker is a male aged between 18 and 29 years old; the brand has advertised these men by appealing to prestige, female interest and the male frat party culture in the United States to appeal to its drinker’s culture group.
The marketing team at bud light are responsible for selling alcoholic beverages, and they have made a mistake in its marketing strategy by trying to expand its market reach into the LGBT to you communities within the United States while alienating its current buyer base.
There’s nothing intrinsically wrong about trying to expand your product band into new markets to sell to different types of customers, and indeed if the goal was to shift away from the straight, male and stale, then the Bud Light campaign by that metric was a success.
More people from the LGBTQ community it by more bud light beers, but the marketers within Bud Light failed to understand the primary goal of a business is to make profits, not to win social justice campaigns.
When choosing a marketing strategy, you’ve got to be aware of the goal of your brand and what you want your brand to represent, and this means there will be a clash between what the corporation wants the brand to stand for and what the people buying the brand actually is.
When giving a marketing team instruction, they perform two metrics: sales and the internal office politics within their existing organisation.
For example, a goal can be to generate likes or views of a product; if that product doesn’t generate any revenue, people liking the product is not necessarily leading to more sales.
This is why the Bud Light campaign beer giant’s parent company, Anheuser- Busch suffers a $ 3 billion loss.
The issue is not necessarily with Dylan Mullaney but with the marketing strategy at Bud Light needing to know their customers.
The American supermarket chain made a similar mistake in changing its stores’ interior layout in a move by one of its chief executives to a more upmarket and higher-class experience.
This change cost the company millions and the executive their position because they needed to understand that its customers’ clutter and buying choices were what appealed to its lower economic class store users.
This mistake was because the executive was used to working more upmarket stores in the United States and needed to be more familiar with and aware of the Walmart consumer.
By reading this article, if you take anything away from this piece, it is to understand who the audience is, who buys the product and that the branding matches the consumer.
This simple failure cost Bud Light 15% of its market price value.
Since the 29th of June 2007, the way customers buy and interact with organisations and products has fundamentally changed; there is no longer just the traditional phone call, fax machine, email, and traditional methods of how customers used to interact with products.
Today’s customer experience is fundamentally and irrevocably changed for the better; it’s now not just physical stores that need to be improved but the overall Omnichannel customer experience.
The new modern customers that are tech savvy and can gather input information on SMS, Instagram, and a host of other networking and social media platforms means that the omnichannel customer experience needs to be accessible and easy for customers to use and have access to the correct information.
According to Aberdeen Group, companies that provide a quality omnichannel customer experience will retain 89% of their customers in contrast to traditional retailers not providing a great omnichannel customer experience, which will only keep 33%.
To improve your omnichannel customer experience, it’s first essential to understand the basic marketing principles: how businesses sell their products and services to their customers or clients.
With improvements to the omnichannel customer experience, this is how your customers will interact with any points of contact for the brands and services which they like to buy.
It has been found that 73% of customers use multiple channels when purchasing products, 20% still use traditional stores, and only 7% of customers are purely online shoppers.
Research has also discovered that customers that use four or Omnichannel are likely to spend 9% more than other customers, so what this means for retailers is that ensuring they have social media channels, a website, and other forms of contact with customers will mean more sales.
To improve the omnichannel customer experience, the marketing and information must be consistent across all points of contact with customers; these points of contact are how customers interact with the organisation’s means of purchase, such as an online store.
Customers making their purchasing choices will use multiple Omni channels when making purchasing choices; this means the use of WhatsApp, Email, SMS and Websites.
This shows a way to improve the omnichannel customer experience drastically is to have better Wi-Fi in stores, and customers are purchasing. 90% of customers have negative experiences when using their mobiles inside stores and sometimes need help navigating stores online on the channels.
A further 52% of customers stated that a negative omnichannel Customer experience has led to them not making purchases or at least being less inclined to buy a product.
The massive takeaway is that improving your mobile service is having an overall user-friendly omnichannel customer experience where customers have access to excellent online customer service and can access the service having Wi-Fi in physical stores.
It’s the combination of excellent Internet connection, great customer online experience and easy accessibility that creates a more overall user-friendly omnichannel customer experience.
A growing number of people prefer to avoid traditional communication with instar employees when making their purchases; this is why self-service is now the new customer service.
With the growing trends in millennials born from 1981 to 1996 and particularly the next generation IG born between 1995 and 2010, there is an increasing trend of consumer preference moving away from human interaction.
In practical terms, this means that to improve the omnichannel customer experience, these social media channels and other points of online contact with stores must be user-friendly and much easier to use by removing any difficulties.
Also, online customer service, such as chat boxes, must be easy for individuals online; it must become more accessible with the growing reluctance for people to interact with human beings.
In horror movies, there are typically common themes such as the hot girlfriend, scenes of a sexual nature, the Jock and protagonists of heroes and heroines killed by making intelligent choices, dumb choices or even no choice at all.
Horror movies are infamous for their characters making stupid and reckless choices. For instance, they get themselves and their friends killed in the 2019 movie Child’s Play, a reboot of the Chucky horror movies that started in 1988 and the final instalment in 2017.
In the rebooted version halfway through Child’s Play, Andy’s mother, Karen, realises Chucky is evil and could avoid all the deaths if she just destroyed the possessed doll.
In what cultures list latest piece, we will see protagonists making the wise decisions of not treading around in dark attics or having raunchy activities in the middle of the woods, like Chris Hemsworth having sex in The Cabin in the Woods horror movie released in 2011.
Protagonists are not just those who survived and got lucky; heroes and heroines who succeeded were jocks and psychopaths like Amanda Young from The Saw movies. So, the question is, what did these characters do to warrant survival?
Blair Witch is a demonic being that uses an energy field to kill its victims; to survive, victims must not look at the Blair Witch for her powers to work; the Blair Witch kills by using telekinesis powers by moving objects that can kill the protagonists.
To survive, the protagonists, James Donahue, Lisa Arlington, Peter, Ashley Bennett, Talia and Lane, use mirrors and the video of the camera recording device to manoeuvre and try to escape death by the Blair Witch.
They did this by focusing on corners and the reflections and recordings from their devices. Survivors, instead of directly using their eyes to see, they just looked into the camera recorder to move around their location.
Unfortunately, everybody is killed, but this is an excellent example of how the protagonists use imaginative thinking to survive Blair Witch for several hours before succumbing to their deaths.
In this movie, Elizabeth Moss, who plays Cecilia Kass, is stalked and gaslighted by her seemingly deceased ex-boyfriend, who is being played by Oliver Jackson-Cohen, who portrays the character Adrian Griffin after he acquires the ability to become invisible.
To survive, Cecily stabs herself with a pen to draw blood. She pretends she has committed suicide to lure the invisible man into a trap where she uses water to make the invisible man temporarily visible.
The Invisible Man is only invisible when he’s not exposed to any liquids or matter like paints and rain that would show his appearance.
The invisible man is not translucent and can be made visible in rainy weather, so Cecily made it possible to briefly see him so she could detect him and then inflict him with an injury with a pen and then she was finally able to kill him by inflicting four gunshots.
It’s a great example of a protagonist making intelligent decisions and not just enabling them to survive longer but finally killing their enemy
In the horror universe of A Quiet Place, at the beginning of the movie, it makes it clear that the world has been infested with monsters, and the only way for people to survive is to remain quiet to avoid any detection.
The lead characters in this movie are a married couple and their children. John Krasinski plays the father, Lee Abbott, and the mother is portrayed by Emilia Blunt, who plays the mother, Evelyn Abbott.
Beginning of the plot of the movie, their young four years old child Beau Abbot is killed due to the noise created by a toy rocket; throughout the film, after this event, the mother, Evelyn Abbott, finds out she’s pregnant.
To survive the pregnancy’s noise, the protagonists use fireworks law away all the monsters during the birth.
Successfully everybody managed to survive, and so did the baby due to successfully outthinking the alien monsters that tried to kill them; the ending has Evelyn picking up a shotgun protector of her family.
The more profound message within the movie The Invitation is about the transfer of wealth and that old money must come from an element of pain; this is shown in this movie by Dracula, who uses his wealth to control families that provide him women to be his vampire brides.
The protagonist and hero of our movie Evia played by Nathalie Emmanuel, survives, becoming a servant of Dracula during the movie’s climax by drinking the blood of Dracula and copying his powers; during this moment, she stabs Dracula in the chest, weakening him.
In this movie universe, Dracula grants his wives his powers by having them willingly drink his blood. Evia does this but refuses to allow him to drink her blood after she turns into a vampire because it would give Dracula more powers.
Evia proved to have made a smart decision because it enabled Evia to destroy the brides of Dracula and finally kill Dracula by kicking him into the flames.
In this remake of The Texas Chainsaw Massacre, originally released in 1974, our protagonist Erin Hardesty is a 17-year-old girl, the main protagonist and sole survivor of The Texas Chainsaw Massacre. Jessica Biel portrays her.
To outsmart Leatherface, Erin Hardesty ran into a slaughterhouse, and after fighting Leatherface off, she hid between two split-open pig carcases. After this, Leatherface moves pigs and finds her; she then goes to the freezer and hides inside one of the meat lockers.
As Leatherface searched the area, he managed to locate where Erin was. Still, he was distracted by a pig’s squeal in a nearby locker which allowed Erin to get the upper hand, hacking at him wildly with a meat cleaver until she succeeded in cutting off his right arm, disarming him and allowing her to escape him.
She had a panic attack and flailed about frantically in the street until she was rescued by a nearby trucker named Big Rig Bob. When the man began driving towards the Cele Community Canter, Erin began to freak out, realising the truck’s direction, and then grabbed the wheel, forcing him off the side of the road.
To outsmart the zombies, the main protagonists are a slacker and musician, Dave, played by Alexander England, and a schoolteacher, Caroline, played by Lupita Nyong’o.
The main characters have taken children on a school trip to ensure that all the children survive throughout the apocalypse and return to their parents safely.
What both of our heroes do to survive and stop the children from becoming Scooby snacks for zombies is, throughout the movie, pretend that it is all just an elaborate game for the children’s entertainment.
Caroline and Dave tell the children that it is just an elaborate game of tag and that to survive the game, in this case, so zombies do not kill the children; they must try to avoid being touched when playing the game.
Throughout the movie, Miss Caroline keeps up this façade, and the children never catch on to the zombie apocalypse. This is smart because the kids never panic or discover what is happening.
At the start of the zombie apocalypse, our main protagonist Oh Joon-woo played Yoo Ah-in, would not have survived if he did not make two critical choices to survive the zombie apocalypse.
They used his social media to post their location, address and other information so that they could be rescued at the end of the movie by their nation’s military.
The second great decision Oh Joon-woo made was that rather than buying a new Xbox or PlayStation, he instead spent money on purchasing a remote-control aerial drone.
This helps them to survive, and help another survivor Kim Yoo-bin played by Park Shin-Hye, also survives due to the drone due to Joon-woo connecting a wire to each other’s buildings to transfer food.
The drone also prevents Kim Yoo-bin from being eaten by a zombie trying to climb the building when she is unconscious. Unfortunately, the drone did not survive the movie; the main protagonist’s quick thinking helped them survive the apocalypse and be rescued by the South Korean military.
Planet Terror is a horror and zombie movie that is outlandish in how its protagonist Cherry Darling played by Rose McGowan, makes the wisest decision, so she survives after suffering an injury.
She survives after having her leg eaten by the infected, and the character uses their skills as a dancer and modifications to her leg to kill the infected enemies.
After having surgery which removes infected flesh, leaving her with a stump, she replaces the missing limb with a chair leg which she uses significantly to kill enemies.
Towards the movie’s end, her missing limb is again replaced with a heavy machine gun, which she uses to damage and mow down multiple enemies with extreme prejudice.
She also uses her experiences as a pole dancer and stripper to perform various moves that are used to fantastic effect on-screen to kill the infected hordes.
In an over-the-top scene, Cherry Darling uses her leg rifle to set off an explosion that propels her in the hair like Batman when gliding.
In the newest instalment in the Predator franchise movies, we are introduced in this action and horror movie to our main protagonist Naru played by actress Amber Midthunder; she is a Comanche woman, and the film takes place in the year 1710 CE in North America.
Throughout the movie, her tribe is being hunted by an enemy that is an alien called the Predator, which she kills and survives by making innovative choices and tactical decisions to kill a stronger enemy.
This movie is similar to the Revenant release in 2015, which stars Leonardo DiCaprio, with the protagonists trying to survive the enemy and the hospital environment.
Naru innovates by using her Tomahawk as a grappling hook hawk to survive being sucked into a mud pit; the weapon is used multiple times because when she throws the weapon, she can pull on a rope that returns the Tomahawk to herself, which she can use again.
Another great way the protagonist makes the smartest decisions when facing the Predator is to take a tribal drug called Tutsia; it renders her invisible to the Predator’s detection because somehow the drug makes it so you cannot see her body heat making her effectively invisible.
After having sexual intercourse, the protagonist, Jay Height, played by Maika Monroe, is pursued by a supernatural being with the power to kill; to survive, she must have sex with other individuals so that this demonic being will not continue to pursue her.
What Jay Heigh had to do to get rid of this poltergeist she has sex with other people, which in this case, sends the paranormal being after somebody else to torment.
Finally, Jay has sex with another protagonist Paul who is played by Keir Gilchrist, who then goes on to have sex with a street worker.
This is an intelligent decision to survive against the supernatural horror by bypassing the curse onto a prostitute; she will then sleep with multiple people, and if the other person is killed, she will keep passing the curse on to others.
If the person, the street worker, passes the curse on to is killed, the curse will then return to the prostitute, and in turn, she will keep passing this phenomenon on to her paying customers.
What Jay and Paul did was wrong, but it was smart to escape the supernatural being at the end of the movie by letting other people die.
When it comes to movie franchises, in this case, horror movies, film studios would give the audience what they want from sequels and prequels of their favourite movies.
In film trilogies, for example, the ten Fast and Furious movies and two spin-offs have been a phenomenal success by giving the audience what they want and not being ruined by listening to fans.
Alternatively, the Alien franchise created by Director Ridley Scott spawned the Alien and Prometheus franchises. Both petered out due to fan service and the reputation of story arcs in the later movies that lacked originality.
The plots of the movie Alien 2, Alien Resurrection, and Alien Covenant are just repetitions of the movies Aliens (1986) and the original Alien movie 1979 or some other combinations of the first two movies.
1.Alien covenant
Alien Covenant (2017) was created due to the performance of the first movie Prometheus (2012), which was to be more of an original developing series of films being linked partially to the original Alien franchise bringing new creativity to the franchise.
The failures at the box office led to Director Ridley Scott and 20th Century Fox Entertainment Studios deciding to take the franchise in a new direction, scrapping the original plot for the Prometheus trilogy.
Instead, they returned to the old format, redoing what was already successful in the original Alien movies.
Alien Covenant abandons the character Elizabeth Shaw and destroys the alien engineer plot in a cloud of black particles at the start of Alien Covenant.
In the new movie, there was a heavy return of xenomorphs, face suckers, and action scenes that brought nothing new to the franchise and only made fans happy by giving them what they wanted.
Unfortunately, by listening to fans and delivering them a watered-down version of Alien Resurrection and the classic format of the Alien movies, it killed off the resurrection of the Alien franchise, and its intended spin-off franchise Prometheus killed off in the cradle.
There was a six-year gap between Halloween 3, The Season of the Witch (1982) due to underperformance at the cinema and Halloween 4, Return of Michael Myers (1988).
Due to the failures of Halloween 3, the studio tried to move away from the anthology format; unfortunately, the fan base cried foul about the changes to the Halloween horror movie trilogy, which ruined the films due to an outcry and studios listening to their fans.
Unfortunately, by listening to fans and returning to the slasher Horror movie format, the movie became a dud with the writers going on strike and the movie plot made in just 11 days.
However, this is not necessarily bad because Sylvester Stallone wrote the original Rocky movie in 1975. Within three days of Watching Muhammad Ali defeat Chuck Wepner.
What went wrong with this movie was the writers trying to give the fans what they wanted, but by giving them what they wanted, it ruined the film by listening to fans.
Instead of going with the original Intended for Halloween 4, which was the return of Michael Myers due to the spiritual energy created from fear enabling him to return, this plot idea had the blessing of John Carpenter, the original creator of the Halloween trilogy in 1978.
What made Holloween 4 a failure for studios was playing it safe and trying to satisfy fans by listening to fans, it led to the movie’s failure due to ultimately trying to play it safe.
3. Us
This psychological thriller is a mental movie, and horror drama focused on psychological elements that traditional slasher horror fans did not enjoy.
People were listening to fans wanting to see this horror movie partially due to the success of its director Jordan Peele with his previous successful horror movie Get Out (2017).
The horror movie US (2019) was ruined partially due to fans expecting the same finesse and quality which director John Peele gave to the horror movie Get Out, which he had been working on for over four years, Compared to the film US which was less than two years.
Due to the lack of development of the story and the characters battling their double ganger, the movie became surreal and vague, which meant that the viewers had to reach their own conclusions to understand the movie’s ending.
A successful film is to show rather than tell, which was what was expected after the success of Get Out ruined the movie.
The franchise Resident Evil originally began as a video game series which became a movie trilogy which has divided and has been controversial for fans due to the movies not incorporating plot points and characters from the original games.
In response to fans’ criticisms of the original Resident Evil movie (2002) was Resident Evil Apocalypse (2004), which aimed to start bringing in characters such as Jill and Carlos from the original Resident Evil games and bringing more elements from the game trilogy.
Unfortunately, due to production costs, villains such as Nemesis looked like Doctor Who villains of the 1970s and 80s, becoming recurring themes throughout the trilogy of movies.
So what ruined this franchise was listening to fans prevent the Resident Evil trilogy of films from reaching its true potential by becoming a franchise separate from the games, focusing on the zombie apocalypse, not the supernatural elements added throughout the trilogy.
5. Saw The Final Chapter
What began the failure of Saw the Final Chapter was studios listening to fans and cashing in on the 3D craze with a murky aesthetic throughout the movie so that it would appeal to 3D fans and the design choices that go into a 3D film.
The franchise was milking the last of its creativity with fan service and fanfiction using the character Dr Gordon who saw his foot off in the first Saw movie (2004), where fans believed for quite some time that he became an acolyte of Jigsaw.
The fans finally got this in Saw The Final Chapter (2010). Still, by this time, the plots of the trilogy of movies were becoming repetitious, repeating the same stories with Jigsaw acolytes trying to carry on his legacy.
What ultimately killed this franchise or, at the very least, placed it into stasis was the filmmakers listening to fans and not bringing anything new to the franchise due to a focus on fan service or fear of rocking the boat regarding the film format.
The Hostel is a horror movie where a secret organisation kidnapped and tortures backpackers on a trip. Director Eli Roths created the film, which brought along his fan base and expectations as one of the most fantastic horror movie makers by fans.
What killed this movie was people listening to fans and the overhyped being generated by fans raising expectations which any movie would find hard to live up to the imaginations of horror fans.
Fans are far from the only ones responsible for ruining this movie; the blame lies with the studio and the marketing team that got Quentin Tarantino to endorse this movie on advertisements and posters.
What happened with Hostel was the movie was oversold and undelivered by the studio by comparing it to movies like the Exorcist (1973), ultimately driving fans into a frenzy of expectations that made this movie a dud.
7. Land of The Dead
Director George A Romero was leading the movie project Land of the Dead (2005); he had over 40 years of experience directing and is the father of modern-day zombie-style movies.
His knowledge and expertise created a fan overhype with his new zombie movie, leading to the belief that he would re-energise and bring something new to the genre.
Instead, what in the film was plot lines such as intelligent zombies and the classic zombies eat brains and battle human dynamics that have been in countless zombie films.
Romero needed more ideas for his movie Land of The Dead, which is a fantastic popcorn movie, but the fans’ expectations and what they wanted from the movie sadly ruined the movie.
Ultimately, the movie is unsuccessful with fans’ expectations of something new from the zombie genre after the successes of films like 28 Days Later (2002) and Shaun of the Dead (2004).
Glass (2019) is a psychological horror about a character with 24 personalities; the movie also works as a sequel movie Unbreakable (2000) and Split (2016), with both films starring Bruce Willis.
James McAvoy gives a star-stunning and transformative performance worthy of Daniel Day-Lewis however, the movie has oversold due to fans’ expectations, with this movie also being marketed as the long-awaited sequel to the film Unbreakable.
Unfortunately, throughout the movie, there were excessive twists, barren dialogue and expectations from the previous two films, which built up too many expectations for fans.
The partial weakness of the dialogue would be due to Bruce Willis’s deteriorating health; ultimately, the movie is good, but listening to the fan’s expectations ruined the film in the final act of the trilogy.
9. Army of The Dead
Director Zack Snyder created the movie Army of The Dead (2021), which was ruined by listening fans because of Snyders reputation as a director and being perceived as a potential saviour of the DC cinematic universe led fans to over hyping his movie projects.
Snyder’s previous success in the zombie genre in his movie Dawn of the Dead (2004) only increased fans’ expectations, and because people were listening to fans, it only meant Army of the Dead had further depths to fall.
Even before Army of the Dead was viewed, the movie was being promoted as a new cinematic universe, which fed expectations from director Zack Snyder.
Ultimately the movie was underwhelming in the predictable plot points with no big payoffs throughout the film due to fans’ expectations from listening to the news released before about the quality of this movie.
Michael Myers’s trilogy of horror movies ends after 45 years; in the final film Halloween End (2022), there have been many failures and few successes in the Halloween trilogy of movies.
Unfortunately, listening to fans’ expectations despite past failures only set this film up for failure With the confrontation when Laurie Strode and her tormentor Michael Myers not giving the fan base the satisfaction they were hoping for.
The previous Halloween movie Halloween kills (2021) even led to fans petitioning to remove the film, adding to a string of bad movies such as the Halloween Curse of Michael Myers (1996), Halloween Resurrection (2002), and Halloweens End, which has another petition to change the film.
Still, despite this, fans ruined this movie despite it having some improvements from the previous film again due to declining quality movie never really stood a chance.
The reasons range from ideological, practical, political and geopolitical; the role of this article is to understand the motivations of Nazi Germany (1933 to 1945), Imperial Japan (1894 to 1945), and Mussolini’s Italy 1922 to 1943).
This is a guest post by writer Jonathan Riley. Find out more about him on his Medium page, as well as his LinkedIn and his blog.
This article will focus on practical, geopolitical and political reasons behind the motivations of the imperial ambitions of the three Axis powers; this does not mean ignoring or undermining the atrocities committed by the Fascists and imperialists during and before World War II.
The Italian peninsula, the Japanese islands, and Germany do have similarities, these being mountainous terrains that make it harder to expand their populations. With Germany’s third of its territory, mountains can be seen in an inverted V on maps.
Japanese islands are mountainous; about three-fourths of the national land is mountains, and long mountain ranges form the backbone of the archipelago. For Italy, 40% of its land mass is also mountains.
To understand the reasons behind the actions of the Axis powers, it must be strongly emphasized that the economic free trade and globalization as we know it only existed in the creation of the American security blanket after World War II.
What this meant for most nations with access to the materials of industrialization was that the only way to survive was to secure trading markets by conquering territories.
This means that in the political orthodoxy of the time, the only real option for Germany, Japan and Italy was to go for and conquer new territories.
These are the motivations of the French, English, Dutch, and American Western expansion connecting America from the Atlantic to the Pacific Ocean.
If you would like to read the full article, please view this link to the History On The Net to read the full Article Axis Powers and Their Motivations to Go to War.
