Gen Z is first necessary to understand generation Z to market products, services, or brands: Gen Z is the newest generation born between 1997 and 2012.
They are currently between 6 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
When talking about generation and marketing towards this generation is essential to mention and understand that generation Z is not universal to every culture or civilisation on the planet; different culture groups have different societal expectations and norms that affect products and services.
Selling to generation Z
According to the influencer report, marketing to Generation Z stated that over 56% of generation Z by-products or services are from social media and inbound marketing strategies.
It’s vital to be aware that to sell and market your products to generation Z successfully, you must offer meaning by promoting a free Kindle book, donating some profits to charity or offering social prestige age for buying your product or service.
According to Jill Konrath, author of Selling To Big Companies and a strategist on selling and marketing strategies had to adapt their approach to selling to the age group between 14 and 35 years old.
The strategy she adopted was putting the customer first, offering a service that matches the consumer’s needs by putting them first and making them feel valued. The key to marketing to Generation Z is to provide actual value.
Unleash the power of the influencer
The easiest way to understand the power and success of the influencer with generation Z is to simply Google the Kardashians. Kyle Jenna and Kim Kardashian have over 200 million Instagram followers age with the whole Kardashian clan having over 700 million and social media.
The Kardashians may have zero value to your personal goal, but if you wish to understand influences their suitable place to start, they offer generation Z escape with lifestyle and glamour; these qualities can be duplicated providing they match the service you wish to provide.
Currently, there are over are between 3.2 million and 37.8 million influencers in the world who are on Instagram, YouTube, and TikTok. EarthWeb is reader-supported.
The importance of influences can clearly be seen in the numbers and 56% of generation Z by their products due to being influenced by influences. This makes an essential marketing strategy for marketing and selling to new and future generations.
The purchasing generation Z
Gen Z commands a remarkable $143 billion in buying power. That’s almost 40 per cent of ALL consumer shopping — crazy, huh? Ninety-three per cent of parents say their Gen Z children influence their household spending. Another 70 per cent of parents ask their Gen Z kids for advice before making purchase decisions.
These statistics mean that successful in selling to a large target audience and not just generation Z, you can reach more people by targeting millennials and generation Z because this generation is the early adopters, and they will influence over generations when it comes to buying products and services.
If you wish to connect market products and services to millennials, you must use new platforms like; Instagram, which has over 1 billion people, 95 million people are also daily Facebook users, Worldwide, users watch more than 1 billion hours of content every day.
These platforms that have been created during the last 20 years shows the importance of being aware of generation Z and their viewing habits; by understanding this new generation, you will understand how to market products and services to generation Z.
Conclusion
Hopefully, this article should provide an undeniable truth and understanding of generation Z; if you wish to understand the essence of marketing to Generation Z, this blog piece can be used as an example.
This blog aimed to provide understanding about marketing to Generation Z; this means this blog offers a need and service that you require being filled by putting your needs first that is pliable in an inbound marketing strategy towards generation Z.