When it comes to understanding student marketing, it is necessary to understand and be aware that there is no significant difference between marketing people over the age of 35 and people between 14 and 35.
Marketing to students is still marketing; this is a means by which a company, organisation or personal brand expands its market reach to promote its product or service by creating a sales pipeline.
What is different about student marketing and understanding student marketing is the tool that I used to sell products or services, for instance, podcasts, social media and other marketing strategies.
Inbound marketing versus traditional marketing
Professional marketers like Neil Patel, the co-founder of Neil Patel marketing and Seth Godin, author of This is Marketing, argue that you must first offer value and build trust with your audience to sell products and be successful.
The methods of communication have changed with the creation of Facebook in 2004, Instagram 2010 and YouTube in 2005; this means that people between the ages of 14 and 35 no longer consume traditional media.
According to Jill Konrath, the author of Selling To Big Companies and a strategist on sales and marketing techniques, the change in consumer habits means traditional outbound marketing is no longer influential consumers by what they are told to buy.
This means that a new approach is necessary, particularly for student marketing. This strategy or new philosophy is inbound marketing is a fundamentally different approach to traditional marketing techniques of the 1950s and 60s.
The essence of inbound marketing is to create a community and build a revenue stream from the trust that has been created, for example, building podcasts and then selling products and services to your audience.
Another critical aspect of inbound marketing is that it is vital to offer genuine worth for your products and services that match the need of your audience; it’s also essential to put the customer first, and in return, you will be repaid in that consumer buying your products.
New technologies of student marketing strategies
New technologies vital to student marketing and building your sales pipeline are the creation of the first podcast in 2000, the creation of Facebook in 2004, the creation of Instagram in 2010 and the first blog post created in 1994.
All these new technologies facilitate the creation of a community that can be monetised by selling your products, selling brands that support your channel and using affiliate marketing, for example, and was on affiliates to sell products on your platform.
When trying to create worth for your audience, it is essential always to remember does your audience match your brand and is your products and services fit their needs.
Never start selling to your audience straightaway; you first must build trust and worth in your products.
social media has revolutionised the meaning of celebrity and the power of influences; an excellent example of this is the Kardashian family with over 700 million followers on Instagram; that’s more people than that life in North America and more people that live in the European Union.
Going by these numbers alone can feel overwhelming to aim at this kind of level of social media and sales power, however, it is essential to remember you do not need 700 million people to make a living. You just need enough.
When developing your social media strategy, it is vital to do your market research to understand the different niches. Is it possible for you to put out and create your content? Regularly.
Once you have selected a niche, make sure it’s possible that you can duplicate and put out new content regularly; this is important because when it comes to search engine optimisation and Google, it likes new and regular content.
If you cannot produce content regularly and consistently, this could mean your niche is competitive or your content creation plan is too resource-intensive.
For instance, if you are writing is a well-research topic, it can be hard to create weekly and daily content during the initial 12 months of publishing your content on blogs and other social media channels.
Overall, this article hopefully provided you with an understanding of student marketing and the strategies, technologies, and new techniques such as inbound marketing to promote your products, services, or personal brand.
Hopefully, this article has explained how marketing has changed and why the techniques and resources mentioned above I necessary when marketing and selling products between the age of 14 and 35 years old.