Understanding the next generation of marketing and marketing to Generation Z and the age between 14 and 35 is first essential to realise that over 56% of purchases made by generation Z are purchasers influenced by inbound marketing strategies.
The king of next-generation marketing
Marketers and salespeople like Neil Patel, founder of Neil Patel digital marketing, Seth Godin, author of This Is Marketing; Paco Underhill, author of the Science of Why We Buy and Jill Konrath, author of Selling to Big Companies and sales strategist.
The individual mentioned above champions or approves the above marketing strategy for sales and his attitude to customers.
Inbound marketing is the next generation of marketing strategies because of new technologies like the first blog in 1994, YouTube 2005, Facebook 2004 and Instagram in 2010; these new technologies are perfect for creating an inbound marketing strategy.
Inbound marketing is simply a method of creating worth, and maybe customers wish to invest their time and money. It will promote the products to older generations due to inbound marketing being most effective between 14 and 35.
The new platforms of next-generation marketing
YouTube: had 62% of U.S. YouTube users access the site daily; worldwide, users watch more than 1 billion hours of content every day; an average visitor spends 16 minutes and 44 seconds per day on YouTube.
Daily statistics for creators show the sheer scale of YouTube. Each minute, more than 500 hours of new content is uploaded.
Facebook: The latest data shows over 223 million Facebook active users in the US alone. That’s 3.17 million more users compared to 2019.
In its annual report, the company reveals that the Facebook MAU number is 258 million in the US and Canada as of 2021. 76% or 195 million people are also daily Facebook users.
Instagram: 1 billion users
TikTok: TikTok has 689 million monthly active users worldwide; the TikTok app has been downloaded over 2 billion times on the App Store and Google Play. TikTok ranked as the top downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads.
Sixty-two per cent of TikTok users in the US are between 10 and 29 years old.
By looking at the information above is clear to see the next generation of marketing strategies is social media platforms can be used to promote products and services.
The key to success will influence 3.2 million and 37.8 million influencers globally on Instagram, YouTube, and TikTok. EarthWeb is reader-supported.
The access social media platforms and influence give two companies target audience is undeniable when it’s a fact Gen Z commands a remarkable $143 billion in buying power.
That’s almost 40 per cent of ALL consumer shopping — crazy, huh? Ninety-three per cent of parents say their Gen Z children influence their household spending. Another 70 per cent of parents ask their Gen Z kids for advice before making purchase decisions.
Plan your marketing strategy
When deciding your marketing strategy, you must factor in three key points: the time must be spent developing your content, researching topic natures, and selecting the relevant platforms to promote your products, brand, and niche.
When deciding the time you have available to develop your content, it is essential to make sure your content can be used or amended multiple times due to time constraints, for example, writing about different blog strategies for 2021 and 2022.
Using similar resources and ideas multiple times will save you money, energy and, more importantly, your time by reusing old ideas in a meaningful and insightful way.
Researching your topic niche is vital that you understand your competition and where you can fit and compete in the global content marketing space is also essential to understand and research the platform to ensure you are using the right services.
Logan Paul argues that the Instagram model is promoting bikinis or female undergarments to a predominantly male audience is wasting their time and earning potential.
This is because the product is not much in the audience by doing simple research; this will prevent you from making similar mistakes, for example, trigonometry cells male grooming products to its primarily male audience.
Conclusion
Having read this blog article, you would have hopefully come to understand marketing strategies to implement that target generation Z, particularly the ages between 14 and 35.
This article should also be provided information on the relevant platforms and how to avoid the pitfalls of a bad marketing strategy.