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Plant Sumo’s fully digital business model is an example of the future of restaurants
to understand why Plant Sumo became so successful using a fully this is due to several factors. These are the U.K.’s food culture or, more specifically, our carbohydrates, high sugar intake, processed foods and the methods they are creating.
You’re probably thinking, what does food have to do with a digital model? These two are linked because to be successful in a digital space, there must first be a market or significant enough customer niche that needs to be given, in this case, sold healthy and nutritious meals. This made Plant Sumo successful because its niche has been growing since the 1950s. If you look at old photos from the 1950s, you will see people that are well fed but not obese 63% of UK adults (aged 18+) are overweight or obese (body mass index [BMI] 25+) (2018/19). [1-4] This equates to an estimated 35 million overweight or obese UK adults.
As you can see, the first step in a digital model is to 1st understand whether or not there is a target audience with digital marketing. To be successful, you have the opportunity to target the globe are your small town; there must be an understanding of your target audience and your practical reach. You cannot sell people goods and services if you do not have the infrastructure to get them the product. Digital marketing can sell somebody a meal, but they cannot deliver it via email. This is very important because a realistic understanding of digital marketing as a business model and its capacity must be understood. This model is new. Still, it is not a golden goose are magic wand; this is a warning to all aspiring entrepreneurs or macro businesses.
There is a lot of information to unpack in the digital marketing model and how it can grow the right dizziness with the right niche; if you are interested in understanding ma, please get in contact at the very least to know where to begin to avoid early pitfalls.