Functional does the product or service do what the user needs it to do?
Learnable can people figure out how to use it?
Memorable do they have to relearn it each time they use it?
Effective does it get the job done?
Efficient does it do it with a reasonable amount of time and effort?
Desirable do people want it?
Delightful, is using it enjoyable or even fun?
Please don’t make the user think unless it is necessary for a particular website or product
web users are usually on a mission. Most web users try to get something done and typically do it quickly. This means web users tend to act like sharks. They have to keep moving, or they will lose interest. Users don’t wish to use any more of their time the necessary.
We know we don’t need everything on most web pages where we look for the bits that match our interests, needs and tasks we want to accomplice. The rest is broadly irrelevant to users scanning is how people find the relevant information.
When you learn to read, you also learn how to scan all your lives will be reading books, magazines, and now social media; this means that users will know how to scan the costs they would be scamming all their lives.
Users are typically in a hurry. This means that the website must be optimised for people in a rush.
Websites are usually only a click or two away from the back button
guessing can be more fun. By guessing it’s less work for the user, it can be a more enjoyable experience; there is also no cost, the user can return to the main page by just clicking back.
- Take ad of conventions
- great effective visual hierarchies
- break pages up into clearly defined areas
- make it obvious what clickable
- eliminate distractions
- format content to support scanning