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Why UX Design Is Important

what is UX design

If you are familiar with UX design, it would most likely be from Steve Jobs and Apple, and the most famous examples of UX design and UX thinking is used in developing products and services created by Apple.

What UX means is that the user experience is used in design thinking revolves around the customer relationship with a product, consumer item or website.

To put it simply, UX design understands a customer’s emotional reaction to using products and services. If a customer has a positive experience or that the product has been tailored for the users, this will mean customers will use your services and company products.

What is the case for UX?

From reading the paragraph above, you may be wondering why a UX designer and the benefits of a user experience-led approach to products and services is valuable to answer that is incredibly simple and incredibly valuable.

The UX design process is straightforward but requires a robust toolkit, discussed in the next chapter. To understand the importance of UX, look at the failure of the apple competition in the early 2000s with the release of the iPod, which destroyed apple competition by having a sleeker and more user-friendly design.

A more recent example can be seen in the BlackBerry 10 in 2011, which was a failure, and in the preceding year’s BlackBerry lost its domination in the mobile market.

There were only 23 million users left compared to 85 million users in 2013. Considering this loss, the company decided to terminate about 4500 positions as the employees did not have enough finance.

Ultimately the financial cost of not having a UX design and UX led the focus on products and services will mean companies will eventually lose money, lose customers, lose per stage and will ultimately be outcompeted by other companies in the job market as a final note is important to remember that large companies are now competing with people that have less than four members of their team to have a business strip to its bare bones.

You need good marketing, good user experience, and digital products and services that do not require the investment of stock and transportation.

UX toolkits

A UX designers Toolkit or skills can vary significantly due to the requirements of different job roles, for instance, UX designers are not web designers, but for some positions, UX jobs require a UX designer to be able to code the same can be also be stated for some marketing positions as well.

A UX designer needs to know the development cycle of a website or product; it doesn’t matter whether it’s a website or a car. The same principles will be used for designing the next Volkswagen, the same as the website for Amazon.

The UX design process starts in the Research phase its essential to understand the demographic and the target audience for the product or services.

This is where marketing skills can become handy if you have a marketing background. The research phase is essential to research competitors’ products and websites.

You will notice that most mobile phones and the navigation system on the device are the same as their competitors.

The usability of the product and its design tends to match similar products due to the user experience and the user interface already being part of the consumer culture to put simply people happy and I used to products functioning in a certain way.

The BlackBerry 10 failed because the user experience did not match its competitors like Apple when it comes to the navigation system of the BlackBerry 10.

The second part of the process is the design phase; if you’re designing websites or apps, you draw or sketch the wireframe in this part of the process.

This is the part of the process where you drop the plans and locations and the interface for the design. After this process is completed, it will go to the designers or web developers to develop a prototype.

The third part of the process is where the product is validated by usability testing. If necessary, the site will be released in an agile environment and wait to see the public’s reaction to the modifications or changes to a website or product.

The process then starts with performing research, design, and validation in a never-ending cycle of product design and improvement to release a new and improved website and, in time, a new and improved product that better matches the user’s needs.

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